Monday, April 26, 2010

Enercient Update

We planned a nice event for all of our potential and current customers, and we just weren't getting the registration numbers. I can only guess that the economy is keeping contractors and facilities teams from being able to spend money on new projects, so why learn about a new product they can't afford to buy? I'm not really sure. Here's some good news:
1. we're making some really nice inroads to customers and subcontractors through our traditional HVAC service model. We are closing sales and making contracts work when we sell directly to the customer with a need. Novel concept, huh? I'm starting to think that this is the business model that will work, we just use the traditional work to find ways to put our product out there.
2. we're actually building a nice grouping of subcontractors. The same companies that aren't as warm about hearing sales pitches are perfectly fine with us feeding them work. Again, this could work in our favor, if we're farming out work, they might be more receptive to seeing our products for their other customers.
3. We've got some nice work contracted for the next couple months and it really hasn't been very hot outside yet. I have a feeling we're going to be slammed with work in June.

So I ask our friends, families, and associates to continue to pray for and support us- we've still got some pretty big hurdles to jump. One very serious issue is that we've got to figure out what to do about operating capital. If we're awarded a large contract, we may not be able to execute the work simply because we can't afford to buy the material and then wait to get paid. I'm going to start chasing investors more aggressively, and we're going to start focusing our advertising and promotional materials more on the end user, on the decision makers who are more likely to buy our products and services.

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